Privacy Policy

Our Commitment to Privacy

Thrive Dental is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website at thrivedental.com. Please read this policy carefully. If you do not agree with our policies and practices, please do not use our website.

This policy applies only to this website and does not govern third-party websites linked from this site. We are not responsible for the privacy practices of other websites.

What Information Do We Collect?

Information You Provide Directly

When you interact with Thrive Dental's website, you may provide information including:

• Contact forms: Name, email address, phone number, and message content
• Appointment requests: Information submitted through our booking integration
• Email inquiries: Any information you include when emailing us
• Privacy rights requests: Information submitted through our "Do Not Sell My Personal Information" form, including name, phone, email, and address

Information Collected Automatically

We automatically collect certain information about your visit through analytics and tracking technologies:

• Device information: Browser type, IP address (anonymized by Google Analytics), device type, operating system, screen resolution
• Usage data: Pages visited, time spent on site, links clicked, referral source, scroll depth, and other engagement metrics
• Location data: Approximate geographic location based on IP address (city/region level, not precise location)
• Cookies and tracking technologies: We use cookies and similar technologies to remember your preferences, analyze site performance, and measure the effectiveness of our content. See the "Cookies and Tracking Technologies" section below for details.

Third-Party Information

We do not collect health or dental information directly on our website. If you schedule an appointment through our booking partner, that information is handled by them according to their privacy policy.

How Do We Use Your Information?

We use the information we collect for the following purposes:

• To respond to your inquiries and provide customer support
• To improve our website functionality and user experience
• To analyze website performance, visitor behavior, and content effectiveness through Google Analytics
• To measure and optimize our marketing efforts and advertising campaigns
• To send transactional emails related to your inquiry or appointment request
• To comply with legal obligations
• To detect and prevent fraud or illegal activity

We do not sell your personal information to third parties. However, our use of analytics services may constitute "sharing" under the CCPA/CPRA. See the "Your California Privacy Rights" section below for your opt-out options.

Third-Party Services and Integrations

Our website uses the following third-party services. These partners have their own privacy policies and are responsible for their handling of data:

Google Analytics and Tag Manager

We may use Google Analytics 4 (GA4) and Google Tag Manager (GTM) to understand how visitors interact with our website. When active, Google Analytics collects information such as pages visited, time spent on site, referral sources, approximate geographic location, device type, and browser information. This data is collected through cookies and processed by Google. IP anonymization is enabled so your full IP address is not stored by Google. Google may use this data in accordance with their privacy policy. Analytics and marketing tags only fire when you have granted consent through our cookie preferences. You can opt out of Google Analytics by installing the Google Analytics Opt-Out Browser Add-on. Learn more: Google Privacy Policy.

Zocdoc (Appointment Booking)

We use Zocdoc to help you schedule appointments. When you book through Zocdoc, your information is transmitted directly to their systems. Please review Zocdoc's privacy policy at zocdoc.com/privacy.

Google Fonts

Our website loads custom fonts (Poppins, Montserrat) from Google Fonts. When you load these fonts, your IP address is transmitted to Google as part of the font delivery service. This is separate from analytics. Google's privacy policy governs this data collection: google.com/policies/privacy/.

Cloudflare CDN

Our website is hosted on Cloudflare Pages and assets are served through Cloudflare's CDN. Cloudflare may set cookies (such as __cf cookies) for performance and security purposes. Images and media are hosted on Cloudflare R2. You can review Cloudflare's privacy practices at cloudflare.com/privacy/.

Jotform (Privacy Rights Requests)

We use Jotform's HIPAA-compliant form platform to process "Do Not Sell My Personal Information" requests. Information you submit through this form is encrypted and stored securely. Jotform's privacy practices are available at jotform.com/privacy/.

Financing Partners

We provide links to financing options including Cherry, Sunbit, and CareCredit. These are third-party services. If you apply for financing, you will be directed to their websites and are subject to their privacy policies. We do not transmit your personal information to these services; you voluntarily enter information on their platforms.

Cookies and Tracking Technologies

Cookies are small files stored on your device. We use cookies and similar tracking technologies for the following purposes:

• Strictly necessary cookies: Required for site functionality, accessibility preferences, and to remember your cookie consent choices. These cannot be disabled.
• Functional cookies: Used to remember your preferences and improve your browsing experience (such as accessibility settings stored in localStorage).
• Analytics cookies: Used by Google Analytics to collect anonymized data about how visitors use our website, including pages visited, time on site, and referral sources. These cookies help us understand our audience and improve our content. Analytics cookies are only set when you grant consent.
• Marketing cookies: May be used in the future to measure the effectiveness of advertising campaigns. Marketing cookies are only set when you grant consent. We will update this section if marketing cookies are deployed.
• Cloudflare performance cookies: Cloudflare may set __cf_* cookies for security and performance optimization.

Managing your cookie preferences: When you first visit our site, you will see a cookie consent banner where you can accept all cookies or customize your preferences. You can change your cookie preferences at any time by clearing your browser cookies and revisiting the site. You can also control cookies through your browser settings.

Disabling analytics cookies will not affect your ability to use our website. Essential cookies are required for basic site functionality and cannot be disabled through the consent banner.

Your California Privacy Rights (CCPA/CPRA)

If you are a California resident, the California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA) give you specific rights:

• Right to Know: You can request what personal information we collect about you, the categories of sources, the business purpose for collecting it, and the categories of third parties we share it with
• Right to Delete: You can request we delete your personal information (with some exceptions required by law)
• Right to Opt-Out of Sale/Sharing: You can opt out of the sale or sharing of your personal information. While we do not sell your data in the traditional sense, our use of Google Analytics may constitute "sharing" under the CPRA
• Right to Correct: You can request we correct inaccurate personal information
• Right to Limit Use of Sensitive Personal Information: You can limit how we use sensitive personal information
• Right to Non-Discrimination: We will not discriminate against you for exercising any of these rights

You can also exercise your rights by contacting us at info@thrivedental.com or calling (707) 678-1657. We will verify your identity before processing your request. You have the right to appoint an authorized agent to submit requests on your behalf.

We will respond to verifiable consumer requests within 45 days, as required by law. If we need additional time, we will notify you of the extension and the reason.

Do Not Track and Global Privacy Control

We honor the Global Privacy Control (GPC) signal. If your browser sends a GPC signal, we will treat it as a valid opt-out request under the CCPA/CPRA. When we detect a GPC signal, analytics and marketing cookies will not be set, and Google Analytics will not be loaded for your session.

For "Do Not Track" (DNT) browser signals: while there is no universal standard for DNT, we treat DNT signals with the same respect as GPC signals and will suppress analytics tracking when a DNT signal is detected.

Data Retention

We retain personal information for as long as needed to fulfill the purposes for which it was collected. Contact form submissions are retained for one year unless we need to keep them for legal compliance. Google Analytics data is retained for 14 months (the default GA4 retention period). Cookie consent preferences are stored locally on your device and persist until you clear your browser data. You can request deletion of your information at any time.

Children's Privacy (COPPA)

Our website is not directed to children under 13. We do not knowingly collect personal information from children under 13. If we learn we have collected information from a child under 13 without parental consent, we will promptly delete it. If you believe a child has provided information, please contact us immediately.

Data Security

We use reasonable physical, electronic, and procedural safeguards to protect your information. However, no security system is impenetrable. We cannot guarantee absolute security of data transmitted over the internet.

We use HTTPS encryption to protect data in transit. Access to personal information is restricted to employees and service providers who need it to perform their duties. Our privacy rights request form is hosted on a HIPAA-compliant platform with encryption at rest and in transit.

Changes to This Privacy Policy

We may update this Privacy Policy to reflect changes in our practices, technology, or legal requirements. We will notify you of material changes by updating the "Effective Date" below. Your continued use of our website constitutes your acceptance of the updated policy.

Contact Us About Privacy

If you have questions about this Privacy Policy or our privacy practices:

We will respond to privacy inquiries within 30 days and verifiable consumer requests within 45 days.